For many people the ‘noise’ on social media can be overwhelming which is why we often hear from client’s that they have stepped away but know they should be there.
Having a plan for your social media activity and being organised with your time and efforts is a step in the right direction, together with taking on board a few tips…
Grow your online community by being true to yourself, be the same person online as you are when you meet someone in the real world.
Don’t SELL, ask questions, and get to know your online community, remember they are more likely to interact if they know, like and trust you.
Step back and look at your own timeline, is it interesting? Would you interact with you?
No need to use all the characters available, grab your online audiences’ attention with images and a teaser line. Adding a website url where they can read more is always worthwhile and is your way of taking them virtually by the hand and getting them to go where you want them to.
Each time someone see you and your brand online it should be obvious to them, and easily recognisable as you.
Consistency and reliability lead to trust, and we all know that people buy from people they trust.
Show your online community how important and memorable they are to you. It only takes a tweet or post about that special day they mentioned, the baby they’re expecting, etc., to show that you are interested in them.
Allow yourself in the virtual world to be fun, engaging and relatable, just like you are offline.
Pay attention to your analytics, when is your target audience online? What content gets the most attention and why?
Tailor your future content based on experience.
Social media should be a key area in your business marketing but if for whatever reason it’s become simply a chore, then contact one of our sociable team and we’ll enthuse and excite you to get online with renewed vigour.